TUESDAY, May 27, 2014 (HealthDay News) — TV and magazine ads for U.S. cancer centers are heavy on emotional appeal, but light on the facts that patients need to know, a new study finds.
In an analysis of more than 400 ads that ran nationwide, researchers found that few gave objective information on cancer treatment benefits or risks. Instead, the ads mainly used emotional appeals — relying on patient testimonials and general messages of hope.
The problem, experts said, is that the ads could potentially mislead cancer patients and their families.
Whether that’s actually happening, however, is unclear.